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Wellness Program Comes to Duplin County Schools

MATCH Wellness Logo


Duplin County Schools has partnered with MATCH Wellness, Inc, to provide the highly successful MATCH Program, Motivating Adolescents with Technology to CHOOSE Health™ (MATCH) to all seventh-grade students in the school system.  The program is funded through Healthy Blue, Blue Cross and Blue Shield of North Carolina’s Medicaid offering, and will begin this school year.

MATCH is a school-based interdisciplinary approach to wellness, and it empowers adolescents to make healthy choices by focusing on nutrition education and increasing physical activity. Created by a North Carolina teacher to work within the current school day, MATCH integrates wellness themes into lessons and activities taught in healthful living, science, math, language arts, and social studies.

In 2016, The NC State Board of Education declared North Carolina as a Whole Child state, the name for Centers for Disease Control and ASCD school “wellness” model. Whole Child recognizes that meeting the needs of children outside the classroom has a tremendous impact on academic performance and works to connect children and families with community resources. 

Cary Powers of Duplin County Schools says, "We all know that student health and wellness are just as important as academic success. We believe that this exciting partnership with MATCH Wellness, Inc. will create students who will develop healthy strategies they can carry with them into adulthood. We are thankful to our Superintendent and Board of Education for recognizing and supporting the needs of the 'whole child' and for MATCH Wellness, Inc. for choosing Duplin County."

Since inception in 2007, almost 40,000 seventh graders participated in MATCH. Currently, MATCH is in 16 NC counties, 74 middle schools, serving over 10,000 students. 

Any reference in this press release to any person, organization, activity, or services related to North Carolina Medicaid does not constitute or imply the endorsement, recommendation, or favoring by North Carolina Department of Health and Human Services.

About MATCH Wellness: 

MATCH Wellness, Inc. was formed in 2007 when a North Carolina school teacher was disturbed by his county leading the state in premature death due to obesity. The program he developed, MATCH- Motivating Adolescents with Technology to CHOOSE HealthTM, has produced consistent and sustainable improvements in weight status in overweight students, while teaching over 23,000 seventh graders since inception. MATCH uses an interdisciplinary approach to empower students to make healthy choices through lessons in nutrition education and by increasing physical activity. MATCH meets educational objectives of teachers while being engaging to students, producing unprecedented health outcomes simultaneously. These health outcomes reduce risks of cardiometabolic diseases, resulting in a reduction in health care costs and creating a healthier population. For more information on MATCH Wellness, visit


About Blue Cross and Blue Shield of North Carolina:

Blue Cross and Blue Shield of North Carolina (Blue Cross NC) improves the health and well-being of our customers and communities by providing innovative health care products, services and information to more than 3.9 million members, including approximately 1.1 million served on behalf of other Blue Plans. Since 1933, we have worked to make North Carolina a better place to live through our support of community organizations, programs and events that promote good health. Blue Cross and Blue Shield of North Carolina is an independent licensee of the Blue Cross and Blue Shield Association. Visit Blue Cross NC online at All other marks are the property of their respective owners.